LONDON 10K ROUTE REVEAL

SAUCONY

With the release of a new running trainer came the announcement that Saucony would be sponsoring the iconic London 10k. To reveal the route and partnership we partnered with a run cub Grove lane that could show us the iconic spots on the route, 4am start, our very own Ben wearing a cyclops camera all day.

Execution

2 x Instagram Reels,

1 x YouTube video

Performance

1.1 million views

LET'S MAKE SOMETHING BEAUTIFUL